We built Assumed because “we assume it's fine” isn't evidence.
Our mission is to help companies fight data leaks. We build the tools and the evidence businesses need to monitor their most valuable asset — their data — once it leaves their hands.
A spin-out of boberdoo, built on 25 years of lead-industry data.
Assumed grew out of boberdoo, the lead-management platform our founder started in 2000 — now processing over 35 million API requests a day for lead-gen businesses across the industry. We didn't build a honeytoken product from theory; we built it from two decades of watching what actually goes wrong once a lead leaves a company's hands.
That shared history is why our seeds behave like real consumers inside real partner feeds, and why our evidence trail is built to hold up the way a lead-gen operator — not a generic security vendor — expects it to.
Team
Brad Seiler
Founder
Brad first had the idea for Assumed 15 years ago when the service was called mystery leads. He is also founder and principal of boberdoo.com LLC, a leading lead-management platform he has grown since 2000 to a team of almost 30 people processing over 35 million API requests a day. In 2012 he co-founded ContactUs.com, which was acquired by WorkWave in 2015. Brad earned an MS in Computer Science from the University of Chicago.
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Dan Cerceo
Chief Information Security Officer
Dan brings over twenty years of experience in information technology, security, privacy, and compliance. He began his career at Yahoo! before spending fifteen years at Comscore, most recently as VP of Corporate Security. He is a Certified Information Systems Security Professional (CISSP) with credentials spanning AWS, ITIL, SOC 2, NIST CSF, ISO 27001, TCPA, CCPA, and GDPR. Dan holds a BS in Management Information Systems from St. Xavier University and an MBA from DePaul University.
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Scott Hettman
Sales & Marketing Manager
Scott has nearly two decades of experience in the lead generation industry, serving as Sales & Marketing Manager at boberdoo.com since 2011. Before that he worked across multiple lead-gen verticals and honed his analytical instincts as an options trader at the Chicago Board of Trade. He holds a Bachelor's degree from the University of Chicago and an MBA from DePaul University's Kellstadt School of Business.
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Taylor Leikness
Digital Marketing Specialist
Taylor brings six years of hands-on digital marketing experience across content creation, email marketing, website management, ad campaigns, and video production for both Assumed and boberdoo.com. She studied graphic design, digital marketing, and web development at the University of Wisconsin-Whitewater.
LinkedIn →Where to find us
Assumed LLC
1731 N Marcey St, Suite 525
Chicago, IL 60614
1-800-311-0130